Not gonna lie I’m very curious to see how they perform when they’re out! The amount of protein is astronomical for a bar and I see how it can have lots of success with a specific group of people who actually count their macros. I’m just not too sure the visual excites me - I know it’s gold but it feels like it’s lacking something, I just can’t pinpoint what it is!!!
That surprises me because I love this packaging so much!! I think the amount of blank space in the colorful flavor square is a little awkward but weirdly works?
I was just looking at this yesterday! They have definitely nailed their positioning. The ad seems to be inspired by older apple ads (mimicking the font, style, etc).
Not gonna lie I’m very curious to see how they perform when they’re out! The amount of protein is astronomical for a bar and I see how it can have lots of success with a specific group of people who actually count their macros. I’m just not too sure the visual excites me - I know it’s gold but it feels like it’s lacking something, I just can’t pinpoint what it is!!!
That surprises me because I love this packaging so much!! I think the amount of blank space in the colorful flavor square is a little awkward but weirdly works?
I was just looking at this yesterday! They have definitely nailed their positioning. The ad seems to be inspired by older apple ads (mimicking the font, style, etc).
This was my first thought when I saw their website! The typeface looks identical to those early Apple ads and I love it