💔 The fall of a gay icon
This week in news
I didn’t know if I would keep this going but the unfortunate truth is that I just can’t stay away from brands and trends and all the fun marketing things. I have to shout it from the rooftops and I’m so glad that you’re willing to listen
🔥 Hot off the press
Infamous liar-turned-congressman-turned-gay-icon George Santos pled guilty to wire fraud and identity theft in federal court yesterday. His sentencing will be held on February 7th. Another king has fallen! source
Great pre-launch playbook: Elly, a candy entrepreneur (dream job) is building in public by documenting every part of her process of opening a candy shop in NYC. I wish that early stage founders would stop hiring unpaid college students to run their socials, and just start doing this instead.
The singles run club discourse is getting tired. People are getting off dating apps and meeting up IRL. Not as romantic as a meet cute, but definitely a step up from swiping left and right on complete strangers. Let them have this one!!
Regulators have deemed Google a monopoly, so now the question standing is: will it be broken up into a million tiny parts? Someone is bound to ask you about this at work this week, so read up! source
🧃 Food & Bev
OLIPOP is ramping things up. In the last week, they’ve launched a shelf stable version of their soda and announced a deal to sell their soda at the LA Clippers stadium.
Can coffee companies please stop launching pumpkin flavors in August? It’s killing my summer vibe.
KitKat got a brand refresh. Why bother? source
I think there are probably enough powdered electrolyte packs now so let’s stop making them
💄 Beauty
Futurewise is launching at Walmart. If you don’t know Futurewise, they are the sister company of Starface pimple patches and share a founding team. TBH I don’t know anyone who uses their products and I absolutely despise their packaging, but I’m not the target. I do love the hero video on their website though. source
Bella Hadid’s Orebella launched an “elevated vanilla” scent right after Replica. Unfortunately for them, it’s impossible for anyone my age to associate a vanilla scent with anything other than Bath and Body Works.
🧢 Fashion
Aritzia tapped Nara Smith for their new loungewear collection. Despite her immense popularity, I haven’t seen very many brands recruiting her to model for them. Cool!
Charli XCX is the new face of SKIMS. No one works harder than their marketing team.
Supreme’s new collection will feature a hyperrealistic chopped cheese sandwich and gym equipment. Womp womp. source
